This is the first time that I will not discuss the topic of appliances in my article here, however, I see the importance of this article not only to us, content creators but also to Social Media platforms and companies targeting a larger audience for their business.

The purpose of this article is to encourage big companies, organizations, and small-medium enterprises (SMEs) to advertise on YouTube, and what are the benefits they will get by supporting this platform, how they can save money on advertising costs, and how content creators can help them in promoting their products and services.

 

Reaching Wider Audience

Using social media platforms will help companies to reach a larger audience.

In 2020, YouTube is the most popular social media platform with 97.25% of internet users accessing this platform. While Facebook has 96% and FB Messenger with 92%. The Philippines has more than 80 Million internet users and Filipinos stay a minimum of 4 hours a day on these platforms. 

YouTube in the Philippines becomes increasingly popular because of its accessibility to content creators and its ability to reach a wider range of audiences. Currently, ABS-CBN Entertainment ranks #1 YouTube channel in the Philippines with 35.8M subscribers and 43 Billion video views. 

YouTube viewership rises more because Smart TVs now have built-in YouTube apps.  It will be easier to watch YouTube videos on a larger screen compared to a mobile screen and you can easily navigate from video to video. You can use google assistant to search your videos for you.

 

Lower Advertising Cost

On social media platforms, you can place your ads on a certain budget that you can afford and target particular audiences that might help promote products and services. You can set the amount, how much you will spend on your video ads. You don’t need a huge amount of money to place your ad. This is very favorable to small-medium enterprises because their brand or products can be seen and promoted with less ad expense.

Many businesses can’t afford to advertise on TV because of the huge amount of money they need to place their ads. TV networks collect on a 30-second ad as high as 1.4 Million pesos on a primetime advertisement or as high as 900 thousand pesos on a non-primetime advertisement. TV ads are very expensive.

Now that most Filipinos are holding their mobile phone every minute, it will never be hard to reach them easily by placing the perfect advertisement to the right audience on many social media platforms.

Using Adword, businesses can easily set their ad preferences on how to reach their target audience and create a better result for their brand and business. Local businesses or brands can now be promoted easily by placing their advertisement per geographical location or using other demographics.

On YouTube, there are different kinds of ads types to promote your business or brand such as Skippable in-stream ads, Video discovery ads, Non-skippable in-stream ads, Bumper ads, and the most expensive the Masterhead ads. YouTube’s advertising formats are more cost-effective, easier to experiment with, and generally more valuable to your business or brand’s marketing journey. 

Another advantage of using YouTube Ads is you can create your advertisement promoting your own business or brand. Your company can create your ad video using YouTube tools or editing software, saving money on hiring third-party companies to do it for you.

 

Online Presence of Companies

Many companies will say we have our website, blog site, and e-commerce to serve our customers, so why bother advertising to social media platforms. We should always remember a website without visitors is comparable to a vacant lot. Unless there is someone visits your e-commerce website that is the only time someone can buy one of your products. Advertising on YouTube will help you bring or redirect customers to your website. Possible income to your business is better with just a fraction of advertising cost.

Even small store owners can increase the scope of their business by advertising on YouTube and redirecting the viewers to their Lazada or Shopee store. Spreading the scope of their business nationwide.

 

Helping Content Creator

Companies, organizations, and SMEs can help content creators earn from their content or videos. By placing ads on YouTube, content creators have the share of advertising profit, unlike before that only big tri-media companies getting all the advertising revenue. Now using the YouTube platform, even small YouTubers can earn, which compels each one to produce better video.

By putting masterful effort into creating informative, inspiring, creative, motivating, and enjoyable content, creators can have a piece of income to make their video production better, purchase more expensive and reliable equipment, improve content and materials, and sometimes hire other people as actors or actresses to make the video better. The income generated from videos can help in the overall outcome of each episode that will make each viewing experience better.

Companies and content creators can also help each other by promoting the company’s product or brand within each video. Paid promotion can easily reach more audiences and yield a better result, especially for those channels with higher followers or subscribers.

 

Content Creators Are Customers

Remember that content creators are also customers. We can also appreciate good brands and recall them. We also buy products from different sellers. Those company’s advertisement whom we always see in our videos can be patronized by us. We are the first people who must patronize what our advertisers promote. Like Lazada and Shopee that always come out as Skippable and non-skippable ads, I make sure when I buy products from their website or apps. 

When we see appliance company or brand putting their ads on our videos, we make reviews and informative videos regarding their products to help them promote to people. And whenever visitors from our vlog ask us what brands we prefer, we promote them also.

Companies and content creators can help each other to gain more viewers and customers to improve branding and increase sales and profitability.

To all content creators and YouTubers, please share this video so that companies will be encouraged to place more advertisements on YouTube.

Thank You and God Bless everyone!